When you go to the trouble of writing an article for publication, it’s worth spending some time thinking about and composing an appropriate title. The title is your first chance to engage prospective readers—to get their attention immediately. A poorly chosen title can mean a significantly smaller audience than your work might deserve. In Writing Mathematics Well: A Manual for Authors (MAA, 1987), Leonard Gillman advised: “Keep your title short and include key words to make it informative.” Striking the right balance between brevity and informativeness (while still attracting attention), however, can be harder than it sounds. Consider, for example,
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